Case Study: Bakers Delight achieves 30% increase in monthly exports with Brandfolder Content Automation

Bakers Delight exceeds their monthly export goals by 30% with Brandfolder's Content Automation

Bakers Delight, a family-owned bakery franchise with 540+ locations across Australia and New Zealand, needed to modernize its print‑oriented local marketing system. The incumbent platform was hard to use, couldn’t extract ROI data or support digital channels, and generated more than 1,800 bespoke artwork requests a year—leaving franchisees under‑engaged, producing off‑brand collateral, and the corporate local marketing team tied up in production rather than strategy.

Implementing Brandfolder Content Automation (templating) gave franchisees an easy, brand‑safe way to customize and render local marketing across channels. The platform improved usability and flexibility, reduced bespoke design requests by about 60%, increased franchisee content production, and helped Bakers Delight exceed its monthly export target by 30%, while freeing the marketing team to focus on strategy and driving local sales.

Baker's Delight

Elise Cittadini

Campaign Manager