Case Study: Aussie Home Loans achieves faster, compliant, on‑brand local marketing for 950 brokers with Brandfolder Content Automation

Aussie Home Loans empowers 950 team members to create consistent campaign assets with Brandfolder's Content Automation

Aussie Home Loans, a major Australian mortgage broker with more than 950 brokers and 200 retail stores, faced mounting challenges as its brand grew: a decade-old asset workflow made even small local edits slow and costly, relied on designers to take assets offline and re-upload them, and risked inconsistencies during a recent rebrand while needing to meet strict financial‑services compliance requirements.

Aussie implemented Brandfolder Content Automation (branded internally as Aussie Create) to deliver templated, self‑editable digital and print assets, approval workflows, and a custom send‑to‑print option. The result: brokers can localize materials on brand and compliant, marketing handles fewer ad hoc requests, turnaround times and costs have dropped (with thousands of exports and 5,500+ hours saved), and the team has regained capacity while protecting the national brand.

Aussie Home Loans

Hannah Roy

Senior Manager