Case Study: Prezly boosts activation 2.2x with Brandfetch

Prezly cuts onboarding to 40 seconds with Brandfetch

Prezly, a storytelling suite for PR teams, faced a challenge during user onboarding. Their customers' "aha moment" occurred when seeing a preview of their newsroom, but users were leaving because the previews featured placeholder logos and default colors instead of their own branding, making the product feel generic. To solve this, Prezly implemented the Brand API from Brandfetch.

The solution used a single Brandfetch API call to automatically pull a complete brand identity from a URL, including logos, colors, and fonts. This transformed a previously manual five-minute setup into a 40-second automated process. The results were significant: trials that used the brand importer created a story 77% of the time, a 2.2x increase over the overall trial rate of 34%. This dramatically boosted activation for Prezly.

Prezly