Case Study: Parker's Crazy Cookies achieves a ~30% conversion rate with Brandfetch

Parker's Crazy Cookies boosts conversion to ~30% with Brandfetch

Parker's Crazy Cookies, a bakery that creates custom corporate cookies, faced the challenge of selling its product online where prospects couldn't visualize their own logo on a cookie. They partnered with Brandfetch to solve this by using its Brand API.

Brandfetch's solution integrated the Brand API with AI image generation to create a tool called Cookie Studio. This tool automatically fetches a company's logo and brand colors from a user's work email domain to generate a realistic cookie mockup. This implementation resulted in a conversion rate of approximately 30%, a 10x lift from previous single-digit rates, and provided a stream of warm leads.

Parker's Crazy Cookies