Case Study: Typeform achieves a 5% conversion lift with Brandfetch’s Brand API

How Typeform saw a 5% lift in conversion by transforming their onboarding

Typeform, a company known for creating engaging online forms and surveys, sought to enhance its user onboarding process by making it faster and more branded. They partnered with the vendor Brandfetch and utilized its Brand API to automatically integrate key brand assets into the creation flow, aiming to improve the initial user experience.

Brandfetch's solution automatically pre-filled a user's company logo, color scheme, and brand description directly within Typeform, creating an instant and magical "wow" moment for new users. This streamlined onboarding process led to a significant 5% increase in conversions from free to paid plans, providing measurable impact and a faster time to value for Typeform's customers.

Typeform

Pol Borrellas

Product Manager