Case Study: Envestnet | Yodlee improves merchant identification and reduces chargebacks with Brandfetch Brand API

How Envestnet | Yodlee augmented their Merchant API for better merchant identification

The customer, Envestnet | Yodlee, faced a challenge where their financial service clients needed merchant logos in transaction data to improve user experience and reduce chargebacks, as their Merchant API was providing data without these critical visual identifiers. To solve this, they partnered with the vendor Brandfetch to utilize its Brand API.

Brandfetch's solution enabled Yodlee to augment its API by integrating merchant logos from a global brand registry, making transactions instantly recognizable. This resulted in a measurable reduction in customer chargebacks for Yodlee's clients and significantly improved the visual appeal and value of their Merchant API offering.

Envestnet | Yodlee

Michael Praveen

Principal Director