Case Study: WillScot achieves market leadership with BrandExtract's customer-focused brand transformation

WillScot unifies 18+ acquisitions and reaches market leadership with BrandExtract

WillScot, a leader in mobile office and storage solutions, faced a significant challenge after rapid growth through multiple acquisitions. The company was left with disparate cultures and a lack of a unifying brand identity, making it difficult to differentiate from competitors. They engaged the branding agency BrandExtract to refine their value proposition and create a cohesive brand.

BrandExtract developed a new customer-focused brand strategy centered on the "Ready to Work" promise. They refined the visual system and storytelling to successfully integrate over 18 acquired brands. This solution unified employees and sales teams, enabling WillScot to dominate the market. The transformation, which included an award-winning website and sales materials, successfully guided the company through its transition to a public entity. The work by BrandExtract earned multiple prestigious awards and solidified WillScot's position as the market leader.

WillScot