Case Study: S&B achieves nationwide growth with BrandExtract

S&B becomes a nationally recognized EPC leader with BrandExtract after 55+ years of expertise

The customer, S&B, an integrated engineering, procurement, and construction firm, faced a challenge where brand misconceptions were limiting its national growth. Market perceptions that the company lacked the capacity for larger projects hindered its expansion. To address this, S&B engaged the vendor BrandExtract for a comprehensive brand analysis, repositioning, and go-to-market strategy.

BrandExtract implemented a solution that clarified S&B's brand identity, creating the "Consider It Done" tagline and an employee-focused campaign to elevate its positioning. The results accelerated S&B's growth on a national scale, transforming its perception into that of a large-scale EPC provider and opening it to a broader customer base. This new brand identity also won creative awards, including a WebAward for Best Construction Website.

S&B