Case Study: ManhattanLife achieves national brand recognition and market growth with BrandExtract's rebranding

ManhattanLife boosts email engagement 340% with BrandExtract

ManhattanLife, a supplemental insurance company, faced the challenge of its legacy regional brand lacking a modern presence to drive its planned nationwide expansion and compete effectively in national markets. To address this, they engaged the vendor BrandExtract for a comprehensive rebranding service.

BrandExtract implemented a solution that modernized ManhattanLife's positioning and brand assets, including a new logo featuring the Statue of Liberty to honor its New York roots. The rebrand established a national presence, leading to market expansion and measurable business momentum. The results included award-winning producer email campaigns that drove a 340% engagement increase and an average email open rate of 34.76%, a 61% increase over the insurance industry average.

ManhattanLife