Case Study: Archrock achieves stronger brand awareness and employee engagement with BrandExtract

Archrock boosts aided awareness 98% with BrandExtract

Archrock, a leading provider of natural gas compression services, faced a challenge with a lack of brand identity and purpose, having minimal assets beyond a name and logo. This made business expansion and employee retention difficult. The vendor BrandExtract was engaged to address this through a strategic rebranding initiative.

BrandExtract developed a full brand with a clear purpose and values for Archrock, reintroducing them to the market with a customer-focused strategy. The new brand promise, "Our Time is Your Uptime," emphasized reliable service. The results included a 98% lift in customer aided awareness, a 64% boost in unaided brand recognition, and a 584% growth in their social media audience, successfully reinforcing their industry leadership.

Archrock