Case Study: Tokio Marine Kiln boosts employer brand and employee engagement with Brandex Group

Tokio Marine Kiln boosts LinkedIn reach to 105,000 with Brandex Group

Tokio Marine Kiln (TMK), a leading specialist insurer, partnered with Brandex Group to bring its new "A Formula for Success" People Promise to life. The challenge was to articulate this internal initiative, which described the reciprocal relationship between the company and its employees, in an authentic way to support talent attraction, recruitment, and retention.

Brandex Group developed a creative campaign centered on TMK's employees, capturing their real stories through photoshoots and filmed interviews. The solution included a suite of assets such as video stories, recruitment site content, and a targeted social media campaign, all structured to roll out over a year. This approach by Brandex Group delivered significant results, including over 155,000 combined impressions and 39,000 video views on LinkedIn, successfully elevating TMK's employer brand.

Tokio Marine Kiln