Case Study: Howden boosts Manchester brand awareness with Brandex Group

Howden boosts local brand awareness with Brandex Group's 4 million Manchester views

The customer, Howden, a large global insurance group, sought to raise its brand awareness locally in Manchester following several acquisitions and the development of a new Insurance Hub. To meet this challenge, they partnered with the vendor Brandex Group on a targeted advertising campaign.

Brandex Group implemented a solution combining digital out-of-home ads in Manchester city centre with targeted Google Display and Search campaigns. This multi-channel approach ensured both broad and active local exposure. The campaign achieved over 4 million views from the out-of-home ads and an additional 1.5 million impressions online, successfully boosting Howden's local brand awareness and providing a foundation for growth in the region.

Howden