Case Study: Nuxe achieves faster global localisation and €350K in local savings with Brandeploy

Nuxe localizes campaigns for 60 markets and saves €350K with Brandeploy

Nuxe, a global beauty brand, faced significant challenges in localizing its extensive marketing campaigns for 60 international markets. The process of adapting thousands of digital assets like videos and banners was extremely time-consuming and costly, requiring graphic designers for minor adjustments and resulting in high agency fees. To overcome this, Nuxe turned to the vendor Brandeploy and its headless collaborative creation platform.

Using Brandeploy's platform, Nuxe's graphic designers uploaded all digital content, enabling local marketing teams to personally translate, resize, and personalize assets themselves without needing graphic design skills. This solution from Brandeploy drastically streamlined their process, ensuring brand consistency and reducing time to market. The results were substantial: over 20,000 pieces of content were created in one year, leading to reported local savings of €350,000.

Nuxe