Case Study: Nuxe achieves faster global campaign localization with Brandeploy

How Nuxe gained agility to localise its marketing campaigns

Nuxe, a global beauty brand, faced the significant challenge of localizing its marketing campaigns for 60 international markets. The process, which involved adapting videos, banners, and product ads, was extremely time-consuming and expensive. It required graphic designers to make even minor changes, leading to high costs with local agencies and preventing local marketers from having the resources to adapt all the necessary content.

To overcome this, Nuxe implemented Brandeploy, a headless collaborative creation platform. The solution allowed graphic designers to upload digital content to the platform, enabling local teams to personally translate, resize, and customize elements without needing any graphic design skills. By using Brandeploy, over 20,000 assets were created in a single year, saving an estimated €350,000 in local costs and significantly accelerating their time to market.

Nuxe

David Dalsace

Brand Room Director