Case Study: Bayard cuts banner production time by 80% with Brandeploy

How did Bayard reduce time by 80% to create its batch of 55 banners every month

Bayard, a major publishing group, faced a significant challenge in its marketing operations. The process of adapting a single banner into dozens of formats for various platforms was a stressful and resource-intensive task, requiring five days of work and reliance on external freelancers. To solve this, they turned to Brandeploy's content automation platform.

By implementing Brandeploy's solution, Bayard used dynamic templates to automatically generate banner variations at scale. This eliminated repetitive manual design work, accelerated localization, and ensured brand consistency. The results were substantial: an 80% reduction in banner production time and a 75% cut in costs, allowing their teams to respond with agility to last-minute requests and internalize content production.

Bayard

Laure

Marketing Production Manager