Case Study: BHV Marais halves acquisition costs with Brandeploy

BHV Marais halves CPMs and creates 10x more creatives with Brandeploy

BHV Marais, a century-old multi-specialist retailer, faced the challenge of accelerating its digital transformation to meet new demands for targeted, large-scale personalized content while maintaining control over costs and quality. To address this, they turned to the creative automation solution provided by Brandeploy.

Using Brandeploy, BHV Marais set up an in-house studio to design campaigns with adaptable templates. This allowed their acquisition teams to autonomously and automatically generate a high volume of visuals from product data, drastically increasing their output. As a result of implementing Brandeploy's solution, BHV Marais now produces ten times more creatives, which has effectively halved their acquisition costs and CPMs.

BHV Marais