Case Study: ZIM Integrated Shipping Services boosts US employer brand visibility with Brandemix

Zim Integrated Shipping Services Ltd boosts US employer brand visibility with Brandemix

The customer, Zim Integrated Shipping Services Ltd, faced a challenge in building its employer brand awareness in the highly competitive US market, which was hindering its recruitment efforts despite being a top-ten global shipping company. To address this, they engaged the vendor Brandemix for employer branding services.

Brandemix conducted research that led to the creation of a new talent brand architecture and employer value proposition. They developed a full suite of materials, including a culture book and recruitment campaigns, and activated the new brand through employee events. The vendor's solution was overwhelmingly well-received, successfully positioning ZIM as an employer of choice and creating strong momentum for their US talent acquisition efforts.

Zim Integrated Shipping Services Ltd