Case Study: Williams, Williams & McKissick strengthens employer branding and talent engagement with Brandemix

Williams, Williams & McKissick put Tulsa on the map with Brandemix

Brandemix was hired by Williams, Williams & McKissick, a leading auction and real estate firm, to help attract top talent from coastal cities to their location in Tulsa. The challenge was to reframe Tulsa as a desirable destination for professionals accustomed to major hubs like Los Angeles and New York, shifting its perception from a detour to a compelling career and lifestyle choice.

The solution from Brandemix was a deeply researched, integrated employer branding campaign. It centered on a dynamic careers website and a separate Tulsa lifestyle microsite, supported by advertising, social media, PR, and street-level activations. This strategic platform successfully changed perceptions, with the client confirming that Brandemix captured their culture and value proposition effectively, ultimately helping to attract talent and change people's zip codes.

Williams, Williams & McKissick