Case Study: Williams, Williams & McKissick boosts auction engagement and talent recruitment with Brandemix

Williams, Williams & McKissick - Customer Case Study

Williams, Williams & McKissick (WWM) is a $2 billion real estate auction leader and collateral risk management company serving residential, commercial, farm and ranch, and luxury property markets. The company needed help strengthening perceptions of property auctions and showcasing its unique culture to sellers, prospective employees, and future residents in Tulsa.

Brandemix conducted internal and national consumer research, then used those insights to build a new digital and interactive branding program for WWM, including an online auction portal, product naming, videos, a careers site, a relocation-focused website, and PR support for auctions and book events. Brandemix helped WWM better communicate the benefits of the auction process and leverage its 100-year niche market, though the case study does not cite specific numeric performance results.

Williams, Williams & McKissick