Case Study: Valvoline strengthens employee benefits communication with Brandemix

Valvoline boosts employee benefits engagement with Brandemix and an 8% 401(k) match

Brandemix partnered with Valvoline to address the challenge of communicating its employee benefits in a clear and engaging way. The existing process left employees feeling disconnected and confused about their options, failing to inspire them to appreciate the value of their benefits package.

The solution implemented by Brandemix was the "Benefits Geared for the Driven" campaign, which included a password-protected benefits microsite, open enrollment guides, postcards, and tailored presentations. This transformed Valvoline's benefits communication into an empowering experience that inspired action and helped employees make informed decisions about their health and financial well-being. While specific metrics are not provided, the campaign successfully embodied Valvoline's commitment to its people and navigated a complex stakeholder environment to meet a critical deadline.

Valvoline