Case Study: US Open achieves seamless seasonal staffing with Brandemix

US Open recruits 1,806+ staff with Brandemix

The US Open Tennis Championships faced the challenge of recruiting over 2,000 seasonal staff annually under tight deadlines to uphold their event's prestigious, 5-star experience. They partnered with the vendor Brandemix to implement a comprehensive talent branding and recruitment strategy.

Brandemix designed an innovative solution that included a dedicated interactive website, text-to-apply capabilities, and multi-channel promotional outreach. This strategy resulted in a significant increase in candidate registrations, successfully filling all positions year after year. The vendor's efforts were recognized by the USTA for leveraging the latest technologies to attract high-quality candidates who were engaged and inspired.

US Open