Case Study: US Open fills seasonal roles with Brandemix recruitment marketing

US Open - Customer Case Study

US Open, the annual tennis tournament, needed to hire thousands of qualified employees for a short six-week season and had struggled in the past with unfilled roles and unqualified hires. Brandemix was brought in to support recruitment through social media marketing and advertising.

Brandemix launched a large campaign that targeted potential employees on niche sites, created a dedicated microsite featuring all open positions, and tapped into tennis fans’ enthusiasm to attract applicants. The effort helped the US Open fill its seasonal staffing needs more effectively, though the case study does not provide specific numerical results.

US Open