Case Study: The Vitamin Shoppe strengthens its workforce and brand advocacy with Brandemix

The Vitamin Shoppe - Customer Case Study

The Vitamin Shoppe, a New Jersey-based retailer of nutritional supplements with 600+ locations in 37 states, needed to ensure its workforce was knowledgeable, passionate, and able to educate consumers on the best supplements for their lifestyle. Brandemix supported the company with employer branding, recruitment, and advertising to help attract candidates who were already brand believers.

Brandemix created a comprehensive marketing campaign targeting in-store shoppers and other potential candidates to join and evangelize the brand, culture, and products they believed in. The case study does not provide specific performance metrics, but the effort was designed to strengthen recruiting through campus recruiting, employee referral programs, recruitment campaigns, and training materials.

The Vitamin Shoppe