Case Study: Suffolk County National Bank attracts top talent with Brandemix Employer Branding

Suffolk County National Bank - Customer Case Study

Suffolk County National Bank (SCNB), the second largest independent commercial bank headquartered on Long Island, New York, was experiencing a period of growth and needed help meeting its recruitment needs. SCNB partnered with Brandemix for recruitment advertising and recruitment campaign support to strengthen its employer brand and attract top talent for newly opened branches.

Brandemix conducted multiple focus groups and developed a new Employer Value Proposition (EVP) centered on appealing to qualified candidates. The refreshed recruitment advertising and employer branding approach helped SCNB support its expansion and improve its ability to recruit for growth, though no specific measurable results were provided in the case study.

Suffolk County National Bank