Case Study: Suffolk County National Bank boosts recruitment efforts with Brandemix

Suffolk County National Bank boosts recruitment messaging and brand credibility with Brandemix

Suffolk County National Bank, a major commercial bank on Long Island, needed to support its growth by attracting top talent for new branch openings. They contacted the vendor, Brandemix, for assistance with their recruitment efforts and employer branding.

Brandemix conducted focus groups to develop a new Employer Value Proposition (EVP) for the bank. This solution included a full recruitment marketing campaign and advertising collateral. The new messaging successfully aligned the bank's community values with its employer positioning, which strengthened its recruitment efforts and overall brand credibility.

Suffolk County National Bank