Case Study: Shopko achieves unified employee communications with Brandemix

Shopko - Customer Case Study

Shopko, the Wisconsin-based retail chain with more than 330 locations and 17,500+ employees, needed to update its brand after several mergers and acquisitions. It turned to Brandemix for corporate communications, recruitment, and advertising support to help create tools that would speak clearly to its workforce.

Brandemix developed a strategic recruitment and communications plan that presented a unified, succinct brand to Shopko employees and helped guide the rollout. The effort was successful, and Brandemix continued working with Shopko years later to refresh internal marketing materials, though no specific quantitative results were provided.

Shopko