Case Study: Purdue University strengthens employer branding and recruitment with Brandemix

Purdue University engages 10,000+ employees with Brandemix

Purdue University, a prestigious public research institution, partnered with the employer branding agency Brandemix to address the challenge of attracting potential employees with the right skills while also focusing on retaining and engaging its more than 10,000 non-faculty staff members.

Brandemix developed and implemented a comprehensive employer brand framework for Purdue, which was based on executive and employee conversations and a survey. The solution included defining a new Employer Value Proposition (EVP), "Unrivaled pride, unlimited potential. On this path together," along with four key culture differentiators. Brandemix also created an employer brand identity and a suite of recruitment marketing materials designed to attract the right talent to the university.

Purdue University