Case Study: Proko builds an authentic employee recognition platform with Brandemix

Proko launches a human brand and drip campaign with Brandemix

Proko, a company aiming to create an authentic platform for workplace recognition and culture sharing, partnered with the branding agency Brandemix. Their challenge was to transform their ambitious vision into a full-fledged brand, product, website, and a system to launch it effectively to the market.

Brandemix developed a comprehensive solution including a warm and uplifting brand identity, a conversion-focused website, and a strategic go-to-market plan. This involved creating engaging tutorial videos and an automated drip marketing campaign to guide leads from awareness to action. The result for Proko was a fully-realized and joyful platform that gives employees a voice to celebrate their workplace, along with the necessary tools to scale their mission and strengthen company culture.

Proko