Case Study: Planned Parenthood streamlines candidate recruitment with Brandemix social media marketing

Planned Parenthood - Customer Case Study

Planned Parenthood is the leading sexual and reproductive health care provider in the US, with many centers located close to one another and often competing for the same qualified candidates. To streamline recruiting and improve applicant targeting in Southern California, Planned Parenthood engaged Brandemix for a social media marketing and corporate communications campaign.

Brandemix developed and executed a social media campaign focused on recruiting the best pool of candidates in each center’s vicinity. The campaign was successful enough that other Planned Parenthood locations sought Brandemix’s help to replicate the approach, though no specific numerical metrics were provided.

Planned Parenthood