Case Study: Kaplan University strengthens employer branding and recruitment with Brandemix

Kaplan University - Customer Case Study

Kaplan University, a large distance learning institution with more than 70,000 online and campus-based students, needed help strengthening its recruiting efforts and positioning itself as an employer of choice. Brandemix was brought in to support corporate communications, advertising, marketing, and PR efforts, with a focus on recruitment advertising and employer branding.

Brandemix developed a recruitment advertising campaign centered on college recruiting and an employee referral program, along with supporting training materials and employer branding assets. The case study does not provide specific measurable results, but Brandemix’s work was intended to improve recruiting effectiveness and enhance Kaplan University’s employer brand.

Kaplan University