Case Study: Kaplan University boosts recruitment and talent growth with Brandemix

Kaplan cuts hiring costs by 50% with Brandemix

Kaplan University, a global educator, needed to scale its recruitment efforts to match its national growth and a major rebranding initiative. Their challenge was to transform this new brand identity into a powerful recruitment engine. They partnered with the agency Brandemix to achieve this.

Brandemix implemented an integrated solution that included recruitment marketing campaigns, a gamified employee referral program, targeted media planning, and branded SAP SuccessFactors learning modules. This approach significantly reduced hiring costs by 50%, maximized exposure through strategic media buys, and turned employees into brand advocates. Brandemix delivered results that blended creativity and efficiency, supporting Kaplan's aggressive talent acquisition and development goals nationwide.

Kaplan University