Case Study: JW Marriott hires 500+ employees in 45 days with Brandemix

JW Marriott hires 500+ employees in less than 45 days with Brandemix

JW Marriott, a hallmark hospitality brand, faced the challenge of recruiting over 500 employees in under 45 days for the reopening of its Miami hotel amidst a competitive local market. The company enlisted Brandemix to execute a comprehensive recruitment marketing campaign to meet this ambitious goal.

Brandemix implemented a multi-faceted solution that included a branded career microsite, targeted digital advertising, social recruiting, text messaging, and organized hiring events. This strategy, focused on a high-touch candidate experience, was highly successful. Brandemix not only achieved the hiring target but also added more than 5,000 additional contacts to JW Marriott's talent pipeline.

JW Marriott