Case Study: Estée Lauder Companies drives employee engagement through change management with Brandemix

Estée Lauder Companies energized 3-shift employee engagement with Brandemix

The Estée Lauder Companies faced the challenge of transforming its Melville manufacturing facility, a project that involved significant change management. Their goal was to reimagine their global supply chain and create a new environment for employees to work and collaborate. To manage the human side of this transformation, Estée Lauder enlisted the vendor Brandemix for its employer branding and internal communications services.

Brandemix implemented a comprehensive communication strategy that began with listening sessions to gather direct employee feedback. The solution included town halls, interactive events, and a steady stream of updates through videos, infographics, and digital signage. This approach ensured employees felt informed, engaged, and included as co-creators of the change. As a result, Brandemix helped Estée Lauder achieve full employee engagement and alignment, successfully positioning the company to lead the beauty industry into the next generation of manufacturing excellence.

Estée Lauder Companies