Case Study: Estée Lauder Companies boosts employee engagement in plant revitalization with Brandemix

Estée Lauder Companies - Customer Case Study

Estée Lauder Companies, a $10 billion manufacturer and marketer of prestige skincare, makeup, fragrance, and hair care products, needed a way to engage its more than 38,000 employees around a manufacturing plant revitalization in Melville, NY. To support this challenge, Brandemix was brought in to develop a branded, multi-prong communications program.

Brandemix delivered corporate communications, event marketing and support, identity development, talent management communications, training materials, videos, and testimonials to inform, educate, and inspire employees to become enthusiastic stakeholders in the project. The program created a consistent level of awareness across the entire organization of over 38,000 employees, helping build internal alignment and support for the revitalization effort.

Estée Lauder Companies

Les Gillen

Executive Director, Human Resources