Case Study: Chico’s strengthens employer branding and talent engagement with Brandemix

Chico’s builds a unified HR identity with Brandemix and the & Awards

Chico’s, a women's clothing retailer, came to the employer branding agency Brandemix with a challenge. They needed to create a stylized HR identity to serve as a signature for all their human resources initiatives. This identity had to reflect their brand's sophisticated style and unify communications across their sub-brands.

Brandemix developed a solution centered on the ampersand (&) as a symbol of connection and culture. This symbol became the cornerstone of all HR communications, from the mission statement to benefits materials. Brandemix also helped implement initiatives like The & Awards to recognize employees, reinforcing unity and individual contribution. The client noted that Brandemix ensured their success and truly captured the essence of their brand, leading to an improved employee experience and talent engagement.

Chico’s