Case Study: Cerebral Palsy Associations of New York State strengthens employee engagement with Brandemix

Cerebral Palsy Associations of New York State - Customer Case Study

Cerebral Palsy Associations of New York State (CP of NYS) is a broad-based, multi-service organization with 24 affiliates and 18,000 employees serving more than 100,000 individuals with cerebral palsy and developmental disabilities, plus their families. Brandemix was brought in to help with advertising, marketing, and PR, with the challenge of creating a campaign that would reinforce the value of every employee’s role in delivering essential support and care.

Brandemix developed a campaign designed to empower employees with the understanding that their work directly impacts the lives of clients and families. The case study does not provide specific quantitative results, but the initiative aimed to strengthen internal alignment, morale, and appreciation for the organization’s mission through corporate communications, corporate identity, and video support.

Cerebral Palsy Associations of New York State