Case Study: Canon strengthens employer brand and boosts talent pipeline with Brandemix

Canon - Customer Case Study

Canon needed an authentic, differentiated employer brand during the pending merge of Océ Financial Services, Inc. into Canon Financial Services, Inc. The goal was to support retention and engagement among current employees while also appealing to new hires. Canon worked with Brandemix on employer branding, digital/interactive, and corporate communications services.

Brandemix created an all-encompassing communications program that built awareness of the CFS brand and service culture, helping strengthen the employer brand and expand the pipeline of qualified professionals. The case study reports improved brand awareness and talent attraction, though it does not provide specific numerical results.

Canon