Case Study: Canon achieves a stronger, authentic employer brand with Brandemix

Canon boosts qualified professional pipeline with Brandemix

Canon Financial Services faced the challenge of creating an authentic employer brand to drive retention and engagement during its pending merger with Oce Financial Services. The goal was to ensure a smooth integration for both current and new employees. To address this, Canon partnered with Brandemix for employer branding, digital & interactive, and corporate communications services.

Brandemix developed a comprehensive suite of communications to generate awareness of the Canon brand and service culture. The solution included a new brand architecture, EVP, culture book, recruiting materials, videos, an updated careers site, and an intranet. This body of work helped increase the pipeline of qualified professionals to Canon Financial Services and provided a lasting foundation for its HR initiatives.

Canon