Case Study: Bayer improves employee wellness and company culture with Brandemix

Bayer improves wellness culture for 16,000+ employees with Brandemix

Bayer Corporation, the American subsidiary of global pharmaceutical and chemical enterprise Bayer AG, faced the challenge of motivating its 16,000+ employees to embrace wellness in order to reduce overall healthcare costs. To address this, they partnered with the vendor Brandemix to implement a new company culture initiative.

Brandemix implemented a comprehensive wellness campaign for Bayer that included direct mail, employee events, and branded health incentives. This strategy successfully generated significant buzz and excitement within the company culture. The results of the campaign surprised and exceeded Bayer's original projections.

Bayer