Case Study: Avon strengthens global employer branding with Brandemix

Avon strengthens global employer branding for 39,000+ employees with Brandemix

The beauty company Avon faced a challenge in unifying its global employer brand for its 39,000+ employees following an internal management change. To address this, Avon engaged the agency Brandemix to help define its culture and leadership qualities through an employer branding initiative.

Brandemix developed a comprehensive global campaign for Avon, which included a branded microsite with career resources and a multi-year communications calendar. The solution strengthened talent attraction and internal engagement by aligning Avon's heritage with employee insights. Brandemix successfully delivered tools for career mapping and learning, launching the initiative in tandem with the company's annual engagement survey.

Avon