Case Study: Avon strengthens its employer brand and employee engagement with Brandemix

Avon - Customer Case Study

Avon, the global beauty and personal care company with more than 39,000 employees worldwide, needed help defining and managing its employment brand after a change in management process. Avon engaged Brandemix to support this effort through employer branding, digital and interactive communications, and corporate communications.

Brandemix developed a cohesive global campaign that defined the culture and leadership qualities of successful performers, supported by a branded microsite with career tools, mapping, and self-guided learning resources. Brandemix also launched a multi-year communications calendar, manager toolkits, employee recognition case studies, and contests to keep employees engaged; while no specific metrics were provided, the program helped sustain ongoing global employee participation and awareness.

Avon