Case Study: Armstrong strengthens talent acquisition with Brandemix

Armstrong - Customer Case Study

Armstrong World Industries, a global designer and manufacturer of floors and ceilings with 32 plants across eight countries, needed to attract the best possible talent to support growth in net sales and operating income. Armstrong worked with Brandemix on recruitment advertising to strengthen its employer brand and improve hiring efforts across corporate offices and plant facilities.

Brandemix developed a clear employer brand and supported Armstrong with a mix of recruitment techniques, including media planning and placement as well as recruitment campaigns. The result was a broader and more effective hiring approach that helped Armstrong fill positions across the organization; however, the case study does not provide specific numeric recruitment outcomes.

Armstrong