Case Study: AbbVie strengthens employer brand alignment and recruitment impact with Brandemix

AbbVie engages 28,000+ employees with Brandemix

AbbVie, a $17.4 billion research-based pharmaceutical company, required a global communications strategy to engage its 28,000+ employees and articulate its new talent philosophy as an independent company. The challenge was to inspire leaders and build a culture necessary for success in the global market. AbbVie engaged the vendor Brandemix for employer branding and internal communications services to address this need.

Brandemix implemented a comprehensive solution that included videos, a "Meeting in a Box" toolkit, facilitator guides, FAQs, presentations, and branded giveaways. This global communication plan was designed to do more than just inform employees about processes; it aimed to inspire leaders to lead talent every day. While the case study does not list specific metrics, the overall result was the successful creation and deployment of a strategy to strengthen AbbVie's employer brand alignment.

Abbvie