Case Study: AbbVie engages 21,000 employees worldwide with Brandemix’s global communications plan

AbbVie - Customer Case Study

AbbVie, the $17.4 billion research-based pharmaceutical company spun off from Abbott Laboratories, needed a way to engage about 21,000 employees worldwide around how its talent processes and practices operate. To support this challenge, AbbVie worked with Brandemix on employer branding and corporate communications.

Brandemix developed a global communications plan, using change management, internal communications, and training materials to do more than simply inform employees—it helped inspire leaders to actively lead talent every day. The case study does not cite specific quantitative results, but the effort aligned global employees around AbbVie’s talent practices and strengthened internal understanding of the new organization.

Abbvie