Case Study: University of Technology Sydney unites its campus with smart wayfinding by BrandCulture Communications

University of Technology Sydney unites 19 buildings and 110 floors with BrandCulture Communications

The University of Technology Sydney (UTS) faced the challenge of coordinating 8,000 signs across its large and fragmented campus, a difficult task given the constant movement of people and regular influx of new users. UTS engaged BrandCulture to implement a signage Masterplan and leverage their wayfinding expertise to address this issue.

BrandCulture implemented a solution that embedded live data feeds, screens, and smart technologies into bright yellow totems across the campus. By utilizing NFCs, QR codes, and PAM software, they created a live wayfinding platform. This provided a cost-effective, personal wayfinding experience for students via their mobile phones and gave UTS a current database of all signage, making it easy to manage updates and improve the overall campus experience.

University of Technology Sydney