Brandcourage
58 Case Studies
A Brandcourage Case Study
Temperature Sensors Services (tss) is an engineering specialist providing thermal couples and sensors to industrial businesses. As a family-run company focused on its engineering pedigree, its challenge was to modernize its brand perception to better communicate its technical quality and effectiveness on a peer-to-peer basis with large corporate clients. They engaged the creative agency Brandcourage for a brand refresh to address this.
Brandcourage modernized tss's brand identity with visual suggestions of "testing and gauging" and created a new messaging system. This system amplified the company's specialist abilities and its brand promise as the "Measure of Assurance," focusing on key client benefits like less downtime and more uptime. The solution was supported by the company's unique selling propositions to make the messaging credible.