Case Study: Propel Global rebuilds stakeholder confidence with Brandcourage brand strategy and identity refresh

Propel Global restores profitability and repositions its brand with Brandcourage across 4 core business strengths

Propel Global, an industrial services company, was facing a significant challenge after being placed under PN17 financial distress status by Bursa Malaysia. Under new management, they needed to completely rebrand and reposition themselves to change negative stakeholder perceptions and support a new growth vision. They engaged the vendor, Brandcourage, for brand strategy and design services to create a new Brand DNA® and refresh their brand identity.

Brandcourage developed a new brand focused on Propel Global's four core business strengths and its international growth strategy. The solution gave the company a new stature and global outlook, reflected in an identity that captured its future aspirations and narrative of expertise. As a result of the restructuring and rebranding, the business was quickly turned around to profitability, reinstating its position as a viable investment.

Propel Global