Case Study: Next Story Group creates a next-gen hotel brand experience with Brandcourage

Next Story Group launches Next Hotels for millennial travellers with Brandcourage in a 4-stage brand rollout

Next Story Group, a hospitality brand owner, sought to launch Next Hotels as a next-generation business travel brand across Australasia and ASEAN. Their challenge was to develop a brand strategy that would appeal to millennial travelers by fully integrating digital technology into every aspect of the guest journey, moving beyond it being a simple add-on. They engaged the Singapore-based creative agency Brandcourage to address this.

Brandcourage developed a brand strategy and implementation tool centered on a simple communications approach that reflected the modern traveler's needs. The solution positioned Next Hotels as a flexible and innovative hospitality brand that optimizes a guest's time and comfort by blending relevant technology with efficient service. The agency successfully created a new brand identity that positioned Next Hotels as an innovator specifically designed for the present and future needs of business travelers.

Next Story Group