Case Study: Manta Air takes the trouble out of travel with Brandcourage

Manta Air launches a 6-star transfer experience with Brandcourage

Manta Air, a new airline in the Maldives, was created by resort owners to solve the challenge of unreliable and frustrating air transfer services for their guests. The poor service from previous operators was negatively impacting the resorts' own reputations. The client engaged the vendor, Brandcourage, to develop a new brand foundation using their Brand DNA® strategy service.

Brandcourage, in collaboration with Equus Design, developed Manta Air's entire brand identity and expression. The solution was built around the brand promise "Your tropical way to fly," which was expressed through a distinctive logo featuring two manta rays, bright uniforms, and cheerful aircraft livery. The programme focused on harmonizing the customer journey to make the transfer feel like the beginning of the vacation. As a result, Brandcourage helped Manta Air create a seamless and positive travel experience that reflected the high standards of the resorts they served.

Manta Air