Case Study: Mears Transportation modernizes its brand and website with Brandcoders

Mears Transportation refreshes brand and website for 100,000+ annual visitors with Brandcoders

Mears Transportation, one of the largest private transportation providers in the US, enlisted Brandcoders to help pivot its brand image away from a classic taxi identity to appeal to a younger audience for its new ride-sharing app. The challenge was to modernize the brand while preserving key elements for recognition and to significantly upgrade its website with better mobile optimization, SEO, and a focus on its new application and luxury services.

Brandcoders delivered a comprehensive solution including a refreshed brand identity with new logos and guidelines, strategic UX/UI design, and a development overhaul using the Jekyll framework. The new mobile-friendly website successfully maintained all pre-existing SEO authority for over 100,000 annual visitors while improving rankings for other pages. The result was a more advanced, high-end website with a better user experience and a user-friendly CMS, allowing Mears to easily update its own content.

Mears Transportation